• Associate Director, Social and Digital Media

    Work Location US-NY-New York
    Job ID
    Work Status
  • Overview

    About Us

    The Visiting Nurse Service of New York (VNSNY) is the nation’s largest not-for-profit home- and community-based health care organization, meeting the health care needs of New Yorkers for over 125 years, with compassionate, high-quality home health care.

    Join a dynamic marketing team delivering on a mission that touches 48,000 lives every day. We are looking for a high-impact social media expert with the digital skills and experience to elevate our strategies and social programs to the next level.

    Responsibilities and Qualifications

    About the Role

    • The Associate Director, Social and Digital Media, will help shape the voice, content strategies, and programming on VNSNY’s social media and other digital communication channels.   
    • Drives the development and execution of social media strategies and ensures alignment with marketing, content and corporate priorities.
    • Develops and executes social media campaigns, both paid and organic, and establishes best practices for tracking and optimization surrounding those campaigns.
    • Manages the processes and activities for VNSNY social media platforms across multiple lines-of-business, including reputation management, brand monitoring / social listening, internal communications, content and analytics.
    • Applies technologies for social media listening, tracking sentiment, analytics and cross-team functionality.
    • Works across the organization to develop and facilitate processes for responding to posts and reviews in a quick and corporately sound manner.
    • Competitive salary and excellent benefits


    • Minimum of five years of experience managing the development and implementation of social media strategies for organizations with multiple business units.
    • Experience in developing and tracking paid and organic social media campaigns.
    • Ability to effectively communicate results of complex data analysis to non-statistical audiences through user-friendly data visualizations and reports.
    • Excellent communication, decision-making, organizational and project management skills.
    • Proficiency with Internet technologies and digital media (Google Analytics, email marketing, social media tools, SEO tools, and MS Office).
    • Knowledge of B2B and B2C audiences within the health care field preferred, but not required.
    • Bachelor’s degree in Marketing, Communications or the equivalent required.




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